ABOUT ME

Senior designer.
Curious generalist.

Sacramento local.

Senior designer.
Curious generalist.

Sacramento local.

Senior designer.
Curious generalist.

Sacramento local.

I came to UX through typography. My early years as a graphic designer taught me that the weight of a word, the space between things, and the feeling a layout can carry before you've read a single line all matter enormously. That attention to craft never left; it just grew into something bigger.

Today I design for complex industries: healthcare, fintech, agtech, and insurance. The problems I'm most drawn to are the ones that are genuinely hard: multi-step flows, competing stakeholders, users who are experts in their own domain. I care about the whole system, not just the screen, and I work closely with product and engineering
to get there.

EXPERIENCE

Where I've done the work.

2023 - PRESENT

Senior Product Designer

Valtech ·

Client: Granular (AgTech)

Designing the Trials Planning product suite for agricultural field trials — including experiment allocation, data collection workflows, and multi-stakeholder coordination tools. Embedded with product and engineering in a cross-functional agile team.

AG TECH

B2B SAAS

COMPLEX FLOWS

2021 - 2023

Senior UX Designer

Valtech ·

Client: Healthfirst (Health Insurance)

Led UX for the member mobile app — focusing on benefit awareness, onboarding clarity, and care navigation for a Medicaid and Medicare population. Conducted extensive user research with non-expert users navigating complex insurance systems.

HEALTHCARE

MOBILE

USER RESEARCH

2020 - 2021

Product Designer

Valtech ·

Client: Raven Health (Health Tech)

Designed a tablet-based data collection app for ABA therapists — replacing paper forms with a fast, minimal interface optimized for clinical settings where speed and accuracy are equally critical.

HEALTH TECH

TABLET DESIGN

CLINICAL UX

2020 - 2021

UX Designer

Valtech ·

Client: Discover Financial (Fin Tech)

Designed and shipped a progress visibility feature for student loan assistance programs on mobile — balancing strict compliance and legal requirements with UX patterns designed to keep users engaged and motivated.

FIN TECH

MOBILE

COMPLIANCE UX

2020

UX Designer

Kuda Vana Partnership ·

Nonprofit

Conducted user research, built personas, and prototyped solutions to deliver a more intuitive donor experience. Redesigned the donation flow and key web pages for a nonprofit, improving engagement and aligning the site with strategic fundraising goals.

NONPROFIT

CONVERSION

WEBSITE DESIGN

2018 - 2020

Designer

Shutterfly ·

Wedding Shop (eCommerce)

Redesigned the Wedding Shop discovery-to-checkout flow — bridging the gap between inspiration browsing and purchase completion for a high-intent, emotionally-driven audience.

ECOMMERCE

CONVERSION

WEBSITE DESIGN

Emily Hoehenrieder

2026 — Sacramento, CA